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Cirque Analytics
Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
WordPress
Project Brief
I led the rebrand for Cirque Analytics with the goal of creating something “nerdy, fun, and innovative” to better reflect their personality and values. I developed a new color palette, designed a logo with both horizontal and vertical variations, and applied the refreshed identity across their website. Using WordPress, I updated the site to align with the new visual direction. I presented the logo to their management team, walked them through my design process, and incorporated their feedback to ensure the final direction brought their vision to life.
About Cirque Analytics
Cirque Analytics is a consulting firm that provides data-driven analysis for legal and regulatory cases, specializing in economics, statistics, and finance across industries like healthcare and tech.
Havana Hyde is a design and strategy studio that helps organizations define and express their brand identities through thoughtful design, storytelling, and spatial experiences. Their work often bridges the gap between digital and physical, offering services like branding, environmental design, web design, and brand strategy.
At Havana Hyde, I was the lead designer on a remote team of five. While the studio is based in Wyoming, I collaborated closely with the team from afar, leading the visual design portion of our branding projects. I was often provided with briefs, idea decks, and creative direction for companies seeking to rebrand their identity and physical office spaces. My responsibilities included:
- Developing logo concepts and full visual identity systems
- Creating mood boards and brand style guides
- Designing presentations for client-facing decks
- Producing web design mockups
- Collaborating with the creative director and strategists on brand positioning
- Designing signage, wall graphics, and branded elements for physical spaces
- Presenting design work to clients and incorporating feedback
- Maintaining visual consistency across brand touchpoints
- Conducting visual research and trend analysis to inform creative direction
